AI is reshaping how organizations operate and how leaders lead. In this high-impact session, we will share how forward-thinking leaders are not just adopting AI tools, but transforming how their teams create, communicate, and compete.

Keynote Speaker: Shama Hyder, Author & Advisor

Connect with distributor peers in a collaborative network session designed around shared technology platforms and varying levels of digital maturity. Learn how your peers are tackling common challenges, scaling digital commerce, applying ai practical solutions and more. This interactive discussion encourages open exchange, real-world insights, and actionable takeaways you can bring back to your organization.

While AI strategy sets the vision, execution drives the results. In this session, Nick Pericle, shares real-world use cases showing how organizations are applying AI to create measurable impact across sales, marketing, operations, and customer experience.

From internal knowledge assistants to AI-driven automation, Nick will walk through concrete examples of how digital teams are building and scaling AI-powered solutions. He’ll also explore governance frameworks and adoption strategies that help cross-functional teams move from idea to implementation with confidence.

Speaker: Nick Pericle, AI Expert

Explore how manufacturers and distributors can future-proof their businesses through digital transformation, ecosystem partnerships, and customer-centric innovation. This session highlights the trends and strategic shifts shaping the next generation of the industry.

Panel led by: Bryana Kennedy, Digital Success Leader at AD

- Chris Moon, General Operations Manager at Ideal Supply

- Mike Kiniyalocts, VP of IT at CBT

- Phil Hales, CIO at Elliott Electric

- Marta Dalton, VP eCom at Watts Water

- Heather Nemeth, Director of Marketing Data Operations at Acuity Brands

As distribution leaders accelerate digital transformation, data has become the foundation for competitive advantage, not just an IT asset. This session explores how digital executives are building data-first organizations that enable faster decision-making, smarter operations, and more personalized customer experiences.

Speakers: Senthil Gunasekaran & Pradip Krishnadevarajan, Founders at ACTvantage 

This interactive workshop is designed to empower data managers with a deeper understanding of AD’s eCommerce solutions and the proprietary processes that support them. Participants will explore the full data lifecycle, from content ingestion to governance, transformation, and syndication, while gaining practical insight into AD Member PIM, APIs, QuerySelect, and key platform connectors. Through guided discussions and workflow examples, attendees will learn how to identify and optimize the unique processes that drive their organization’s success. By the end of the session, participants will leave with greater confidence in managing AD data and building trust in the systems that power digital growth.

Join AD for a hands-on, two-hour workshop built for supplier partners looking to strengthen their digital capabilities and fully leverage the AD eContent Supplier Connector - your gateway to efficient, automated data mapping and seamless syndication across the AD community.  Whether you’re just beginning the shift away from manual submissions or you’re already a digital trailblazer with strong foundational content, this workshop has you covered. Suppliers ready to advance into Enhanced and Advanced Content will also learn how to add deeper data attributes that drive richer product experiences on distributor websites, and help your brand compete and win online.