Elevate Your Marketing Impact
As the digital landscape continues to evolve, modern marketing is about more than executing campaigns; it’s about building authentic connections, using meaningful insights, and shaping a brand that truly resonates. The Marketing Track will explore the ideas, strategies, and emerging approaches shaping the future of marketing, including how marketers can practically leverage AI to work smarter and stand out.
With sessions crafted specifically for the independent distributor community, you’ll gain perspectives and takeaways you won’t find at typical marketing conferences. From strengthening brand presence to optimizing partnerships to embracing new technologies, this track will offer forward-thinking discussions designed to inspire smarter, more confident marketing decisions.
Sessions in This Track
Session 1: Adoption of AI in Marketing Workflows
How organizations are using AI for personalization, targeting, automation, and creative development, translating emerging tools into real performance outcomes.
Speaker: Nick Pericle, AI Expert
Session 2: Preparedness for Generative Engine Optimization (GEO)
Strategies for optimizing content to perform in AI-powered search environments, including conversational assistants and LLM-driven discovery platforms.
Speaker: Andy Crestodina, Nationally Recognized Marketing Expert
Session 3 - Marketing’s Role in Revenue Growth
How marketing teams are being held accountable for pipeline, customer lifetime value, and measurable ROI, plus what it takes to meet the moment.
Speaker: Gautham Vadakkepatt, Professor of Marketing
Session 4: Importance of Authentic, Human-Centered Content
Building trust and emotional connection through storytelling and customer testimonials in an age of automation.
Speaker: Andy Crestodina, Nationally Recognized Marketing Expert
Session 5: Marketing Team Structures & Skills of the Future
A look at emerging org models like content studios, AI copilots, and agile pods, and the evolving competencies needed to succeed in the modern marketing landscape.
Speaker: Gautham Vadakkepatt, Professor of Marketing
Special Topic Networking Discussion: Manufacturer Collaboration & Co-Marketing
Best practices for partnering with manufacturers to co-develop campaigns and drive shared success.
Facilitator: Tim Rasmussen, Founder of Rivet MRO
This Marketing Content Track will leave you with actionable strategies to enhance your marketing approach, drive measurable results, and ensure your brand stays ahead in a competitive landscape.
Don’t miss these sessions designed to help you turn insights into impact!