Keynote

GAIN INSIGHT ON HOW STORIES CAN GROW YOUR BUSINESS

Ron Tite

Purpose-Driven Leadership and Marketing Expert

An entrepreneur, bestselling author, and producer, Ron Tite has always blurred the lines between art and commerce. He’s an award-winning advertising writer and creative director who has worked with some of the world’s most respected brands, including Google, Intel, Microsoft, Volvo, Walmart, and many others. A globally in-demand speaker, Tite speaks to leading organizations about purpose, creativity, disruption, and leadership, infusing each of his presentations with his unique perspective and humour.

Tite is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, The Coup, and executive producer of the documentary film, Fresh Water. He has written for television; written and performed a hit play; created a branded art gallery; published an award-winning comedy book; and was the executive producer and host of the award-winning comedy show, Monkey Toast, for five years.

Tite is the author of three bestselling books: Everyone’s an Artist — Or At Least They Should Be, co-written with Scott Kavanaugh and Christopher Novais; Think Do Say: How to Seize Attention and Build Trust in a Busy, Busy World; and his most recent, The Purpose of Purpose

In a time of endless noise, the most powerful tool a leader possesses isn’t a spreadsheet; it’s a story.

Join us as we kick off GATHER: Catalyst 2026 with an immersive exploration of narrative with Ron Tite, a globally recognized expert on purpose-driven leadership and marketing. 

This humorous and insightful keynote will explore stories as a deliberate growth strategy: to sell a vision before it exists, overcome objections without getting defensive, and position yourself as a trusted advisor. 

You’ll learn how to use stories retroactively - to demonstrate value, justify decisions, and navigate inevitable challenges - and proactively - to paint compelling pictures of what could be. Backwards. Forwards. And always in the right direction. 

Stories on their own are décor. But stories used with intent, aligned with your expertise, and delivered strategically? That’s business development by design.