Free or Premium? How to Maximize Your Content’s Value
|Spoiler alert: There’s no one-size-fits-all answer. But we can help you find the right strategy!
Join Madeleine White, Co-founder of The Audiencers & VP Marketing at Poool, and Jen de Ruyter, Senior Manager of Customer Operations at Mather, to learn how to build the foundations of a successful subscriptions model by making more intelligent and dynamic decisions when it comes to blocking content.
In this session, we’ll explore:
- The evolution of paywall models
- How publishers can leverage content and audience insights to boost conversion rates and grow revenue
- Real-world examples, offering practical, actionable takeaways to enhance your strategy
