Earning attention and capturing demand from today’s IT and security leaders takes more than just clever content. It takes timing, targeting, the right mix of digital (and sometimes analog!) channels, and a deep understanding of what’s keeping them up at night.And that’s exactly what we’ll dive into during this discussion on marketing to IT and security leaders featuring Ken Underhill, a leading voice in the security market and author of the Cybersecurity Insider newsletter. Join Ken, alongside TechnologyAdvice CMO Tyler Lessard, for a behind-the-scenes look at the latest Cybersecurity buyer trends and how top marketing teams are generating more sales opportunities with today’s security leaders. We’ll unpack:<ul class="carina-rte-public-DraftStyleDefault-ul"><li>What Cybersecurity leaders are focused on heading into the new year</li><li>Top trending security topics to align your messaging with in 2026</li><li>Marketing strategies and channels that are working for other cyber marketers</li><li>Content and positioning tips to align with today&#39;s Cybersecurity pain points</li></ul>BONUS: Attendees will receive a complimentary copy of the Cybersecurity Marketing Handbook, a curated guide to more than 100 events, publishers, newsletters, influencers, and other channels for reaching Cybersecurity audiences.

Cybersecurity Marketing in 2026: Key Market Trends & Winning Growth Strategies