How to Build a Winning Event Strategy for 2026​

Heading into 2026, your event strategy needs more than dates on a calendar. The most successful teams use events as a growth engine—building programs that are measurable, repeatable, and designed to scale. In this session, we’ll walk through a five-stage framework to assess your current approach, identify gaps, and map out practical ways to take your event strategy to the next level.

Attendees will walk away with: 

• A clear framework to evaluate where your event strategy stands today
• Guidance on how to prioritize formats, personalization, and resources for maximum ROI
• Actionable steps to create a 2026 event plan that fuels engagement, pipeline, and long-term growth