Sales organizations today face a paradox: they’re busier than ever, but not always more effective. Reps are drowning in context-switching; navigating CRMs, Slack threads, customer data, and endless documentation. All leaving less time to actually sell.The result? High productivity metrics, but limited impact.In this exclusive Executive Interview, Maria Groeschel, Director of Revenue Strategy &amp; Operations at Dropbox, joins Jeff Grettler, Head Brand Ambassator at Spiceworks to explore how sales teams can break this cycle. The conversation will dig into:<ul><li>Why productivity alone doesn’t guarantee better sales outcomes, and how effectiveness should be the real measure of success.</li><li>The biggest workflow inefficiencies stalling today’s sales organizations.</li><li>How AI-powered tools like Dropbox Dash centralize context, streamline cross-functional collaboration, and empower sellers to have more confident, consultative conversations.</li><li>The measurable impact on deal velocity, win rates, and rep readiness when teams prioritize effectiveness.</li></ul>Join us to hear how leading sales organizations are reframing ROI, moving past “doing more faster,” and focusing on doing the right things better.

From productive to effective: Rethinking sales efficiency in the age of AI with Dropbox Dash