Turning Insights into Action: A Benefits Playbook for Today’s Financially Divided Workforce

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Join us to explore how diverging financial realities within the workforce are reshaping how working Americans* think about financial protection — and what it means for your clients. Walk away with an actionable playbook you can apply across client conversations, voluntary benefits recommendations, and education strategies.

Webinar Agenda

• Employer conversations reframed: Benefits as “financial shock resilience”  
• The impact of evolving financial health segments and generational differences on benefits engagement and financial education
• The voluntary benefits shift from add-ons to intentional financial protection 
• Actionable strategies: What brokers can do tomorrow, next month, and next year

FOR FINANCIAL PROFESSIONALS. NOT FOR USE WITH THE PUBLIC.

* The MassMutual Workforce Financial Stability Score measures the changing attitudes and financial outlook of working Americans. Commissioned by MassMutual, the research began in June 2022 and is conducted online, monthly, among a nationally representative sample of 1,000 U.S. middle-market employees. For purposes of this research, MassMutual defines working Americans and middle-market employees as those between ages 22 and 67, working at firms with at least 25 benefit-eligible employees, with a household income of $40,000 to less than $150,000, and assets less than $300,000.  

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual) and its subsidiaries, C.M. Life Insurance Company (C. M. Life) and MML Bay State Life Insurance Company (MML Bay State), Springfield, MA 01111-0001. C.M. Life and MML Bay State are non-admitted in New York.

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