EdWeek Market Brief Briefings at ASU+GSV

All sessions will take place in Manchester Grand Hyatt | Suite 567 (Seaport Tower, 5th floor).

Note that some sessions will take place twice. When done, click the “Register” button. Space is limited.

Key Trends to Navigate in a Hardened K-12 Market
Monday, April 13 at 10 am PT AND Tuesday, April 14 at 1 pm PT 

What once were big-ticket items for school district spending -- like extra academic and social-emotional support, some edtech tools, and supplemental programming -- are now first on the chopping block if funding levels change, school and district leaders say.  Drawing on EdWeek Market Brief’s reporting, interviews with K-12 officials, and original survey research, we’ll discuss the product categories where districts are prioritizing their dollars, shifting provider demands emerging from school systems, how they’re responding to pressing challenges, and how macro forces such as potentially seismic federal policy and funding changes will affect their schools. 

Peeking Behind the Curtain: Insights for K-12 Marketing and Sales
Monday, April 13 at 11 am PT AND Tuesday, April 14 at 2 pm PT 

In this session, we look at our latest observed data from Education Week's millions of monthly visits, story views and lead generation efforts. You'll learn: 

• What news topics and stories are resonating among District Leaders, School Leaders and Teachers in recent month
• Top Performing Lead Generation assets we've seen (whitepapers, webinars, etc.) 
• Other messaging and up-at-night insights from our surveys and reporting that can inform your work 

 
Inside District RFPs: What Administrators Are Trying to Tell Companies
Monday, April 13 at 3 pm PT AND Tuesday, April 14 at 10 am PT 

One of our most popular sessions returns, with fresh insights into the biggest changes in K-12 procurement as market conditions become ever more complex. Deep dive into the language of requests for proposals from school districts across the country and come away with actionable takeaways that can shape providers’ strategy.  For the third consecutive year, Staff Writers Michelle Caffrey and Emma Kate Fittes bring their expertise based on the hundreds of school district RFPs they review each week. 

Data Dive: Unveiling Our New 2026 ‘State of the K-12 Industry’ Report 
Monday, April 13 at 2 pm ET 

For the first time, EdWeek Market Brief is offering a look at the early results of its 2026 State of the K-12 Industry report during ASU+GSV. Staff Writers Michelle Caffrey and Alexandria Ng will break down the newly gathered data, and discuss what the findings reveal about  how education companies are managing difficult economic conditions, what growth areas they’re focusing on next, their venture capital, merger and acquisition activity, and what efforts are helping them land new customers. Walk away with insights grounded in the context of seven consecutive years of this report.   

How to Meet District Expectations for Academic ROI 
Tuesday, April 14 at 11 am PT 

New: When budgets are tight and demands are high, staying focused on long-term purchasing strategy can become more difficult for administrators. But that doesn’t have to be the case. In this session, we’ll explore the key findings of our multi-year reporting project on strategic district resourcing and home in on the approaches that are both rooted in driving academic ROI and poised to be the most helpful over the next few years. With support from the Gates Foundation, we’ve explored everything from improving pilot programs and vendor contracts to demystifying central office structures and internal district silos.