• Make it Matter: The Must-Know Event Trends for 2026

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    It’s here, our annual webinar where we unveil the definitive trends that will shape the industry in 2026.

    Backed by Cvent platform intelligence, research, and real-world program insights, this session translates 2026’s biggest shifts into practical plays you can put to work immediately—whether you’re planning, marketing, or hosting events.

    We’ll unpack why trust is becoming a true brand differentiator, why “tech-savvy” now applies across every generation, where AI is moving to measurable impact, how emotional storytelling turns attention into action, and more.

    In this session, we’ll share: 

    • How to design and host events that build trust, driving stronger outcomes.
    • Tips on making technology intuitive for every generation, including what attendees expect from AV, live interaction tools, and frictionless digital experiences.
    • Where AI delivers real lift across the event lifecycle, and the guardrails that keep it measurable and safe.
    • Ways to use storytelling and collaborate with venues and vendors to create memorable moments as engagement becomes a primary metric of event success.