Make it Matter: The Must-Know Event Trends for 2026
|It’s here, our annual webinar where we unveil the definitive trends that will shape the industry in 2026.
Backed by Cvent platform intelligence, research, and real-world program insights, this session translates 2026’s biggest shifts into practical plays you can put to work immediately—whether you’re planning, marketing, or hosting events.
We’ll unpack why trust is becoming a true brand differentiator, why “tech-savvy” now applies across every generation, where AI is moving to measurable impact, how emotional storytelling turns attention into action, and more.
In this session, we’ll share:
- How to design and host events that build trust, driving stronger outcomes.
- Tips on making technology intuitive for every generation, including what attendees expect from AV, live interaction tools, and frictionless digital experiences.
- Where AI delivers real lift across the event lifecycle, and the guardrails that keep it measurable and safe.
- Ways to use storytelling and collaborate with venues and vendors to create memorable moments as engagement becomes a primary metric of event success.
