Demystifying Event ROI: Measure the Success of Your External Events

In this session, we will investigate measuring ROI and external event value, including challenges and best practices for tracking and reporting event performance. By exploring marketing attribution and data, you can improve your reporting practices and understand important event metrics.  

Assess your current maturity of event metrics and KPIs while identifying opportunities to enhance your plan. You will leave with a deeper knowledge to effectively communicate the ROI and value of external events.