Capturing the attention of today’s Software Development and DevOps teams takes more than just clever content. It takes a deep understanding of their current challenges and priorities, and how to turn those insights into messaging, content, and campaigns that truly resonate with software development professionals and DevOps leaders.In this interactive session, Tyler Lessard, CMO at DZone/TechnologyAdvice, will be joined by software development leaders Boris Zaikin and Vlad Radziuk to discuss the top challenges that are shaping Software Development &amp; DevOps priorities in 2026 and what it means for marketers who target Application Development teams. With a unique opportunity for our attendees to &#34;ask the real practitioners&#34;, we&#39;ll cover topics spanning:<ul class="carina-rte-public-DraftStyleDefault-ul"><li>Top pain points and trends shaping Software Development  right now</li><li>What DevOps leaders are prioritizing and what it means for your messaging</li><li>Content and positioning tips to align with today&#39;s Software Development and DevOps investment priorities</li></ul>This session is ideal for marketers at Developer Tech Software vendors in lead generation, paid media, product marketing, content marketing, or ABM related roles.

Marketing to Developers & DevOps: Aligning Your Messaging with the Top Industry Trends