EdWeek Market Brief Briefings at ISTELive + ASCD Annual 26

All sessions will take place in meeting room #E15 in the expo hall.

Note that some sessions will take place twice. When done, click the “Register” button. Space is limited.

Key Trends to Navigate a Hardened K-12 Market
Monday, June 29 at 10 am ET AND Tuesday, June 30 at 2 pm ET 

What once were big-ticket items for school district spending -- like extra academic and social-emotional support, ed-tech tools, and supplemental programming -- are now first on the chopping block if funding levels change, school and district leaders say.  Drawing on EdWeek Market Brief’s reporting, interviews with K-12 officials, and original survey research, we’ll discuss the product categories where districts are prioritizing their dollars, the shifting demands of providers emerging from school systems, how districts are responding to pressing challenges, and how macro forces such as potentially seismic federal policy and funding changes will affect their schools.  

Peeking Behind the Curtain: Insights for K-12 Marketing and Sales
Monday, June 29 at 11 am ET AND Tuesday, June 30 at 1 pm ET 

In this session, we’ll look at our latest observed data from Education Week's millions of monthly visits, story views and lead generation efforts. Join us to:

• See what topics and stories are resonating most with District Leaders, School Leaders and Teachers this year
• Discover the top performing Lead Generation assets, e.g. whitepapers, webinars, etc.
• Get messaging and up-at-night insights from our surveys and reporting to inform your work

Inside District RFPs: What Administrators Are Trying to Tell Companies
Monday, June 29 at 3 pm ET AND Tuesday, June 30 at 10 am ET

One of our most popular sessions returns, with fresh insights into the notable new trends we’re seeing in K-12 procurement as market conditions become ever more complex. Deep dive into the language of requests for proposals from school districts across the country and come away with actionable takeaways that can shape providers’ strategy. Staff Writer Emma Kate Fittes shares our learnings from the hundreds of school district RFPs we review each week. 

Data-Driven + District-Ready: What You Need to Know about the CTE Market
Tuesday, June 30 at 11 am ET

District leaders aren't just talking about career and technical education - they're investing in it. Over the past five years, 60% of teachers and administrators say they have expanded their CTE programs, student interest has surged, and fast-growing pathways in digital tech, AI, and cybersecurity have created real urgency for solutions that can deliver. But here's the thing: only 23% of educators rate their CTE programs an "A." That's an opportunity for your product or service.  During this briefing, you’ll see data from district and school leaders on all things CTE related, gain intel on the gaps districts are trying to close, as well as actionable strategies to sharpen your positioning in a crowded and fast-moving market

How to Meet District Expectations for Academic ROI 
Monday, June 29 at 2 pm ET 

When budgets are tight and demands are high, staying focused on long-term purchasing strategy can become more difficult for administrators. But that doesn’t have to be the case. In this session, we’ll explore the key findings of our multi-year reporting project on strategic district resourcing and home in on the approaches that are both rooted in driving academic ROI and poised to be the most helpful over the next few years. With support from the Gates Foundation, we’ve explored everything from improving pilot programs and vendor contracts to demystifying central office structures and internal district silos.