From Moments to Movements: Crafting Emotional Journeys in B2B Events

Think back to an event that truly stayed with you. Maybe it was the energy of a keynote, the warmth of a hosted dinner, or the unexpected connection made in a hotel lobby. In a world overflowing with choices, it’s these moments - the ones that feel personal and human - that turn a standard meeting into a meaningful experience. For today’s attendees, this isn’t a nice-to-have. It’s the new standard.

In this webinar, we’ll move beyond checklists and capacity charts to reimagine events as emotional journeys that planners and venues co-create together. Drawing on the latest insights from Cvent’s “Top Event Trends for 2026”, we’ll explore how leading brands and hospitality partners are transforming ordinary meetings and stays into stories guests remember - and return for. 

Join customer voices, venue experts, and Cvent storytellers as they share:

• How to design experiences that evoke emotion at every stage, from the first invite to the post-stay follow-up — whether you’re planning the programme or hosting it on property
• Ways to weave a powerful narrative through every touchpoint, aligning event goals with the venue setting, services, and on-site details to create a shared sense of purpose
• How human intuition, supported by data and AI, helps planners and hotel teams spot the moments that matter most and translate them into long-term relationships, repeat bookings, and revenue 

You’ll also discover how Cvent’s integrated solutions bring planners and venues onto one connected platform - from sourcing and diagramming to onsite experience design - so every logistical decision supports the emotional story your brand and your property want to tell. 

If you’re ready to move beyond “good enough” and create events and stays that guests talk about, remember, and choose again, this session is your invitation.