McDonald's Secret Sauce: Using Connected Insights to Spot its Next Hit Menu Item

We use different kinds of cookies on our websites, including essential (or "strictly necessary") cookies that are necessary for basic website functionality and can not be switched off in our systems. We also use preferences, performance, and marketing cookies to provide you with a great browsing experience, enhance performance, optimize our services, and to understand which content you value so that we can show you relevant information. Accept all cookies to allow us to use cookies for all of the purposes indicated above. Customize your preferences to choose which cookies you want us to enable.

We use different kinds of cookies on our websites, including essential (or "strictly necessary") cookies that are necessary for basic website functionality and can not be switched off in our systems. We also use preferences, performance, and marketing cookies to provide you with a great browsing experience, enhance performance, optimize our services, and to understand which content you value so that we can show you relevant information. By clicking "Accept All Cookies" you allow us to use cookies for all of the purposes indicated above. By clicking "Accept Essential Cookies" you allow us to set only those cookies necessary for basic website functionality.

In accordance with the Cvent Privacy Policy, we use cookies to provide you with a great browsing experience. By using Cvent, you accept our use of cookies for analytics and personalized content.

These cookies enhance the functionality of the event website by storing your preferences.

These cookies allow us to provide and receive data from our partners about how marketing campaigns are performing, or how interaction with various parts of the event site occurs.

These cookies help to measure and improve the performance of the site. They collect information about which pages visitors visit most often and help us to provide a better user experience.

Enable core functionality such as security, network management, and accessibility. These are required for the site to function.

We use different kinds of cookies on our websites, including essential (or "strictly necessary") cookies that are necessary for basic website functionality and cannot be switched off in our systems; and preferences, performance, and marketing cookies to provide you with a great browsing experience, enhance performance, optimize our services, and to understand which content you value so that we can show you relevant information. By clicking "Accept All Cookies" you allow us to use cookies for all of the purposes indicated above. By clicking "Customize Preferences" you allow us to set only those cookies necessary for basic website functionality. You can choose not to allow some types of cookies by clicking on the different category buttons to change your default settings.

Manage Cookie Preferences

You've been logged out. Please log back in.

We’ll use this form to confirm your account, then send you a link to the event.