Capturing demand from today’s IT buying teams takes more than just clever content. It takes a deep understanding of their current challenges and priorities, and how to turn those insights into marketing campaigns that truly resonate and position your brand as a trusted authority.Join Jordan Smith, lead IT Solutions researcher and staff writer at TechnologyAdvice, for a behind-the-scenes look at the top challenges that are shaping IT Infrastructure &amp; Operations (I&amp;O) priorities and what it means for your marketing strategy. Based on our global audience engagement data, editorial research, and top-performing marketing campaigns targeting IT buyers, we&#39;ll unpack:<ul class="carina-rte-public-DraftStyleDefault-ul"><li>Top challenges and industry trends shaping the IT I&amp;O market right now</li><li>What CIOs and IT I&amp;O leaders are prioritizing and what it means for your messaging</li><li>Content and positioning tips to align with today&#39;s CIO pain points</li><li>Marketing strategies and channels that are working for other IT Tech marketers</li></ul>This session is ideal for marketers at IT Software or Service vendors in lead generation, paid media, product marketing, content marketing, or ABM related roles.

IT Infrastructure & Operations: Top Priorities for CIOs and What It Means for Your Marketing Program