ONLINE PRODUCT SEMINAR

SMALLER EVENTS, BIGGER IMPACT: MICRO-EVENTS THAT BUILD TRUST

13 August 2026
13:00-13:30
Event attendee asking a question in the audience

A live online session for event and marketing professionals who want to turn smaller events into stronger outcomes.

Big crowds aren't the only way to make an impact. The teams getting the best results right now are using micro-events to build trust, create stronger connections, and prove what worked.

In this session, you'll see how to make micro-events a repeatable part of your wider event programme. We'll break down how to keep the experience consistent, connect the right data, and measure the impact with confidence.

You'll walk away knowing
  • Why smaller, curated experiences can drive deeper engagement and stronger outcomes
  • How micro-events fit into your broader event programme alongside conferences, trade shows, and other key moments
  • How to create a consistent journey across registration, communications, check-in, the live experience, and post-event follow-up
  • How to measure the impact of smaller events with cleaner data, CRM integration, and clearer attribution
Who should attend

Field marketers, event marketers, demand generation teams, and event professionals who want to turn smaller programmes into smarter growth plays.

Save your spot to see how micro-events can deliver more focus, more connection, and more measurable results.

REGISTER NOW

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SPEAKERS

Jake Dennett

Regional Sales Manager, Event Solutions
Cvent