AI Search is now an influential part of the B2B tech buying journey, helping buyers discover solutions, compare vendors, and shape their shortlists. Similarweb research shows that buyers are 2.5 times more likely to visit a brand’s website after it's mentioned in an AI answer, making AI visibility a key driver of vendor consideration.

But improving AI visibility requires more than optimizing your own website. Join us for a data-driven discussion on how AI-generated answers influence B2B vendor consideration, which sources AI platforms use for product recommendations, and how to build a more impactful AI visibility strategy that combines onsite AEO with offsite media, reviews, expert perspectives, and 3rd party recommendations.

This session is for B2B marketing leaders in brand, demand gen, digital marketing, SEO/AEO, and executive leadership; it does not require technical expertise in AEO. You’ll gain practical insights and guidance for building a cross-team AI visibility strategy that drives brand and demand, including:

• How AI answers are influencing B2B brand discovery and product demand
• Which online sources have the greatest influence on AI answers in B2B
• How to combine owned content with 3rd party media to grow AI visibility
• Key considerations for measurement, reporting, and ROI tracking