TURN EVENT ATTENDANCE INTO PIPELINE PROOF

Put your event data to work in your marketing stack. Cvent integrations sync registrations, attendance, and cancellations with Salesforce, HubSpot, or Adobe Marketo Engage. The records your team already uses, clearer pipeline measurement.

Event data and pipeline reporting in the same place
Your events are driving pipeline. The data from those events is your proof. When it’s time for reporting, make it simpler to make your case. Connect your Cvent event activity to the marketing platform or CRM you already use.

In this session, see how Cvent integrations can connect your registration, attendance, and cancellation data to Salesforce, HubSpot, or Marketo Engage. Whatever system you use, only watch the part you care about. 
Nothing gets replaced. Keep the stack you already run. Fewer exports and uploads after every event.

See it in your stack

• Salesforce: See what a prospect did at your event before the first conversation.  
• Marketo Engage: Update program member statuses that can trigger the Smart Campaigns you've already built. 
• HubSpot: Build Segments from who attended and who canceled, ready for automation and reports. 

What you’ll walk away with 

• A way to start strategic follow-up from attendance, not just registration 
• Fewer exports, cleanups, and uploads after every event 
• A data connection that lets you build on the campaigns, lists, and programs you already run