The debate on finding the balance with AI in marketing is still far from over. How is AI reshaping marketing and content? Where does human creativity fit in the mix? Will it actually save money, or is it too early to tell? And what does all of that mean for the future of business?

We’re asking those questions and more. A session designed for in-house marketing and content professionals, this open panel discussion will explore the opportunities, challenges and potential consequences of adopting AI. We’re asking the experts to give their insights into where we are today, and what the future could hold.

Our panellists will share insights into:

• How AI is currently being used across the industry
• The opportunities and limitations  for in-house teams
• Policies, governance and responsible use
• The potential risks and wider implications
• Practical tips and advice for using AI effectively

The discussion will also be shaped by your questions. Submit yours in advance here: A.I. - Panel Questions

Following the panel, there will be an opportunity to continue the conversation and network with other in-house professionals.