Identifying in-market accounts is only half the work. The other half is having a play ready to run the moment the signal fires. This session gives you three specific plays, each built around a real buyer signal your accounts are already sending.
Join Ashley Letendre ZoomInfo, and Amy Gabriel, Demand Generation Manager at ZoomInfo, on July 16 at 12 PM CT / 1 PM ET for a session built around three specific campaign plays, each matched to what your buyers are actively doing.
You will walk away with:
- How to identify competitor-using accounts showing migration signals and build a sequence that converts them
- The hiring and intent signals that indicate expansion opportunity inside your customer base and how to act before someone else does
- How to build a tiered ABM blitz around an event, from pre-event intent spikes to role-specific post-event follow-up
- How to match messaging to what target accounts are actively consuming and sequence activation so marketing and sales move on the same account at the same time