Event Schedule - WFFSA DevX 2026

Starting at 6:45 a.m. | Meet in the hotel lobby to board shuttles for our road trip adventure!

Come and see behind the scenes at multiple locations key to the floral distribution industry in Atlanta. We will take care of all the meals so participants can network, learn, and get a new perspective on the business.

A variety of wholesalers, suppliers, and retailers will be present in the road trip.

Breakfast, lunch and dinner will be provided along the way, featuring refreshments and dinner at our last stop.

Dinner will be graciously hosted by Pete Garcia Company.

FlowerGeneral.com by Carlstedt's

As of 2019, Carlstedt’s operates in 13 southeast locations. We currently run 70 delivery vehicles and have 150 team members.

Carlstedt’s provides services such as VIP systems with capabilities from online ordering, invoicing, photo archiving to networking with fellow florists, freelancers and DIYers.

Carlstedt’s services clients all over the world through Flowergeneral.com, which is our online Floral Mall where you can find anything in flowers from arrangements to box lots. Flowergeneral.com handles logistics, payment methods and in store pickups.

Pete Garcia Company / Garcia Group with FloraMart

The Pete Garcia Company™ (PGCO) founded in 1965 serving the floral industry,‎ selling hard goods, in North America, including the USA, South America, Canada, & Mexico. ‎PGCO has exclusive marketing relationships with 23 of the top manufacturers and importers in ‎the floral industry, with several owned by Garcia Group® Inc. Our primary customer base ‎has been wholesale florists, manufacturers, bouquet companies, assemblers, and growers.‎

PGCO’s product development team works with very diversified products and materials, ‎such as glass, ceramic, wood, metal, plastic, resin, cement, bamboo, wicker, bio-resin, and fabric (woven or non-woven). The team works to bring the most current trending products for ‎everyday uses, as well as, event, seasonal, and holiday items. We feature unique and exclusive ‎products. PGCO can create custom design and private label products to fit your business ‎needs. Our manufacturing facilities are located in the U.S., Mexico, South America,‎ Asia, and India.‎

In addition to our development team, PGCO has field sales managers, and a telesales/customer ‎service center in our Atlanta Headquarters. They have many years of experience bringing top selling, quality products to our customers. This program gives our ‎customers access to new opportunities to update their offerings for better sell thru.‎

Our staff offers the service and support to make it happen.‎

Gianni D'Alerta & Ralph Quintero of Purple Horizons

Purple Horizons is based in Miami, Florida, USA. Co-Founders Gianni D'Alerta & Ralph Quintero deploy AI systems, run managed services for teams, and train operators and leadership.

Gianni D'Alerta established Alienware's creative department, shaping the brand identity that led to their Dell acquisition. He is a founding member of Ethereum and co-founder of Miami NFT Week (4,000+ attendees).

Ralph Quintero has 25+ years of experience in tech and consumer electronics. As Global Head of Sales at JBL (Harman International), he led worldwide sales driving billions in revenue. He is a Fortune 500 advisor, founder of Vitola Ventures, and co-creator of Crossroads Summit at The Biltmore Hotel.