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Translating Marketing Metrics for Non-Marketers: How to Communicate Impact & ROI Effectively
This free event is now available for on-demand registration and access through December 4, 2025. Once registered, the on-demand content will become available.
As a marketing and communications leader, you know the importance of demonstrating how marketing contributes to revenue, growth and strategic business goals. But when your audience isn’t fluent in marketing and communications metrics, even the most impressive results can get lost in translation. Join us for an insight-packed webinar where we'll break down how to translate marketing metrics into language that resonates across departments. You'll learn how to tailor your reporting, tell a compelling data-driven story, and build trust with cross-functional teams by connecting marketing and communications performance to business outcomes.
What you’ll learn:
- Which marketing and comms KPIs matter most to non-marketing stakeholders
- Tips for simplifying complex data into clear, actionable insights
- Proven techniques for aligning with sales, finance, HR, and leadership
This session is designed for marketers looking to strengthen cross-functional alignment and position marketing as a strategic growth driver within their organizations.