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State of AI: Turning Buyer Signals into Pipeline—A Marketer’s Playbook for Smarter Go-to-Market Strategy
This free event is now available for on-demand registration and access through November 21, 2025. Once registered, the on-demand content will become available.
AI isn’t just a time-saving tool — it’s a power-up for marketers who need to drive precise, efficient, and aligned campaigns. But the real impact comes when marketing and sales use AI together to act on buying signals, surface intent, and personalize outreach at scale.
In this session, we’ll dig into the latest research on how high-performing teams are adopting AI and using it to build smarter campaigns. You’ll learn how marketers can lead the charge: Leveraging AI to pinpoint in-market buyers, orchestrate campaigns around real-time signals, and partner with sales to turn insights into action.
Key Session Takeaways will include:
- Understand the latest trends in AI adoption and effectiveness across sales and marketing teams.
- Learn how marketers can support sales in using AI for smarter prospecting, personalized outreach, and pipeline acceleration.
- Explore best practices for integrating AI into go-to-market strategies and team workflows.
- Discover how to align AI insights across sales and marketing to drive efficiency and boost revenue growth