Events Built for Your Growth
UNFI associates and approved brokers can register below for access to the show floor and scheduled events.
Badges are valid for the in-person show only.
Exhibiting suppliers should not register here. Your badges are included with your table registration.
To manage an existing registration, visit the Exhibitor Registration home page, choose your show, select already registered? and enter your confirmation number.
In 2026, Customers and Suppliers told us they found the most value in these three opportunities:
- Network with suppliers, customers and UNFI Associates
- Discover new products
- Negotiate exclusive show deals
1,000+ Average Customer Attendees & 500 UNFI Sales Team and Category Experts at every show.
Attendees Said…
“The part of the show most valuable to my business was developing personal relationships with product vendors.” - UNFI Customer
“I most valued Discovering new products and brands, connecting with suppliers, and finding merchandising ideas I can bring back to my stores.” - UNFI Customer
“The most valuable part of the UNFI show was the opportunity to meet the UNFI sales representatives in person and build direct relationships. It was also very valuable to meet potential customers face-to-face, hear their reactions, and see how positively they valued our products. The in-person conversations helped us better understand what stores are looking for. Overall, the show gave us meaningful feedback, new connections, and a clearer understanding of how [we] can grow within UNFI and its customer base.” - UNFI Supplier
“Key Retail Accounts walking with the UNFI rep was extremely valuable for our team. It allowed us to zero in on opportunities, share information, follow up with next steps.” - UNFI Supplier