Summary - Virtual AI Series: Brief the Machine Coworking Sessions

Your prospects are already talking to AI before they ever talk to you — is your marketing keeping up?

Join Erica Salm Rench for a virtual coworking series where we build real AI-powered marketing, live: turning anonymous website visitors into warm leads, running a webinar start to finish with AI as your co-pilot, and getting your brand found by the machines through Answer Engine Optimization (AEO).

Brief 1: The Warm Lead That Finds Itself
Thursday, September 24, 5:30-6:45pm ET

In the first session of this exciting series, we will walk through the process of a prospect visiting a website, deciding not to fill out a form, and then disappearing… until AI catches the signal. We'll explore the Growth AI tooling and processes around how an anonymous visit can evolve into personalized, ready-to-send outreach in real time, and how those “anonymous” visitors can continue to get nurtured in a meaningful way.

Brief 2: A Webinar, Start to Finish
Thursday, October 15, 5:30-6:45pm ET

Join us for the second session in the series which follows a full webinar lifecycle – centered around AI coworking tools - from blank page to wrap-up: landing on the right topic, building the deck, creating the promotional content, and closing the loop with follow-up afterward. It's a chance to see AI carry a real marketing deliverable through its entire lifecycle, not just one piece of it.

Brief 3: Harnessing AI for Marketing and Growth
Thursday, November 12, 5:30-6:45pm ET

Getting Found by the Machines

For the last session in the series, we turn the lens on AEO: Answer Engine Optimization, or how (and whether) an organization shows up when people ask AI tools instead of typing a search query as well as how navigate-able sites are for AI agents. We'll run a live audit of a real brand's AI presence, break down what AEO actually is and why it's different from traditional SEO, and walk through the practical levers: structured content, citations, consistent brand signals, technical SEO, and more, that all move an organization from invisible to found and machine ready.

Series Pricing:

AMADC Members:

Bundle (including Briefs 2 + 3) - $15
Individual Brief - $10

Non Members:

Bundle (including Briefs 2 + 3) - $35
Individual Brief - $20

With a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world. Today, she helps organizations leverage the power of marketing AI to gather attention and drive growth in an increasingly overwhelming online marketplace.

Erica began her career in enrollment management, specializing in strategic recruitment and marketing, before managing operations and delivery at the largest digital marketing company in the Gulf South. There, she led a team of more than 40 digital marketers and played a pivotal role in enhancing more than 1,200 organizations' web presences, SEO, online advertising, and content marketing strategies, helping them cut through the digital noise and make a lasting impact.

Her passion for AI-powered solutions took center stage when she joined rasa.io, ultimately serving as COO and leading the company. Over seven years, she helped scale the company from one to hundreds of customers while revolutionizing personalized content delivery. She later served as CMO of Sidecar.ai, where she focused on educating association and business leaders and helping them understand and implement AI-driven strategies to future-proof their organizations.

Erica is a recognized thought leader and speaker who has delivered more than 300 talks on emerging technologies and marketing AI. She has presented at industry-leading events including the Marketing AI Institute's MAICON, ASAE Annual, MarketingProfs, digitalNow, ASAE’s MMC+T Conference, ACCESSE, and other AI-focused and association leadership summits. In 2026, she was honored with the AWTC Technology Leadership Award in recognition of her leadership and impact in the association technology community.

Today, Erica runs her own AI Growth Agency, helping executives build individual visibility and brand authority, modernizing their AI marketing and growth operations, and optimizing sites for AEO. She also continues to coach and speak nationally on growth marketing AI.

Whether she is on stage, hosting a workshop, or advising leaders on AI digital strategy, Erica's mission is to demystify AI and help organizations use it to amplify their expertise, elevate the human element of their brands, and stand out in an AI-driven world.