D E C O D I N G   T H E   C O N S U M E R

The New Science of Customer Behavior

Today’s consumers want it all: unlimited choice, unsurpassed convenience, personalized service and undeniable value. They demand it from the brands they identify with, and from the stores and sites they love and the healthcare providers they trust.

The rules of engagement have changed, and business leaders need to unlock the data behind this fundamental shift. This has proved to be a daunting task. Yet new tools and techniques offer solutions.

At VM’s 2019 Global Leadership Summit, “Decoding the Consumer,” attendees will hear from top retail analysts, healthcare experts, data scientists and marketing innovators who will detail trends and tactics that are shaping businesses decision making. They will learn how to connect with customers and patients on their terms, and how to deliver the in-store and online experiences they want. 

An intriguing new element in the mix is blockchain. Experts will demystify this rapidly emerging technology and explain how it’s changing the way data is harvested and managed, and what it means for digital business and vision care.

Optical retail executives, eyecare professionals, suppliers and vision care investors will take away actionable ideas and information that will help them compete in this new customer- and patient-centric environment.