For nineteen years, Andrew Freeman, Candace MacDonald, and their team at af&co. + Carbonate have called what's next in food, beverage, hotels, travel, marketing, and social media. Their predictions are cited by the New York Times, Forbes, Martha Stewart, and Eater, and they have a track record of naming flavors, dishes, and design directions well before the rest of the industry catches on.

Join MPI Northern California for a first look at the 2027 report and a conversation about what it means for the events we design. Andrew and Candace will walk through the trends shaping guest expectations in the year ahead, from menu direction and beverage programs to hotel design, wellness, and the social content that actually travels.

Meeting planners will leave with:

• A working knowledge of the 2027 trends most likely to show up in client requests
• Concrete ideas for menus, receptions, and attendee experiences that feel current rather than dated
• Language and reference points for conversations with venues, caterers, and hotel partners
• Fresh thinking for marketing and promoting your own programs

The program includes a networking reception with food and beverage and time for Q&A. Space is limited.