Personal Branding & Thought Leadership

Course Overview

Your reputation is one of your most valuable assets as a leader, but are you managing it strategically? This two-day course shows how personal branding shapes leadership presence, builds credibility, and turns expertise into clear, compelling thought leadership. Through practical frameworks and guided reflection, you will define your positioning, sharpen your voice, and leave with a focused roadmap to strengthen your visibility and influence.

Course Instructor

Emma Shaffu is a communications leader, executive trainer, and university instructor with over a decade of experience spanning corporate communications, media, digital marketing, and public relations across both client and agency environments. Her work focuses on strategic communication, leadership communication, media psychology, and executive development. She holds a PhD in Communication from Pompeu Fabra University in Barcelona, Spain.