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•  Western CUNA Management School  •  

Oct. 28 at 10:10 a.m.

The New Marketing Paradigm for 2020 and Beyond

• Erica Dias - VP, Marketing, Communications & Community Banking, SAFE Credit Union
• Michelle Hunter - Chief Communications & Experience Officer, CU of Southern California
• Royce Ngiam - VP, Marketing & Business Development, Partners FCU

How has 2020 transformed the way creditunions engage with members? Hear from marketing leaders on how the COVID-19 pandemic has changed their strategies, the way they interact with members, and much more. Some credit unions are experiencing greater digital acceptance as they see sustained lower branch foot traffic from members. They’re also tracking member engagement in unique and interesting ways, and are experimenting with different strategies to attract new members and new loans.

About the speakers

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