Art meets science: How to build a high-impact email strategy that gets results

There’s an art to writing emails people actually want to open, and a science to making sure they land in the inbox in the first place. In this clear, practical session, we’re bringing together two top minds in email marketing to help you master both.

Jay Schwedelson, world-renowned email marketing expert at the helm of the Guru Conference and the Do This, Not That podcast, and founder of SubjectLine.com, will show you the art—how to craft subject lines and content that stand out, drive engagement, and avoid the delete button.

Then John Peters, Deliverability Manager at Emma by Marigold, will uncover the science —everything going on behind the scenes that affects whether your emails even make it to the inbox. He’ll explain things like sender reputation, authentication, and new email rules from Gmail and Yahoo in plain English, so you know what to do (and what to avoid).

You’ll walk away with:

• A better understanding of how email delivery actually works
• Real-world tips for writing emails that get opened and clicked
• Simple steps to avoid the spam folder and improve results

Whether you’re sending for a franchise location, a university department, a nonprofit organization, or any organization with a growing email list –  this session is for you.