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Finding Your Customer: From Market Guesswork to Market Fit
You can have breakthrough technology, but without a clear customer and a path to reach them, even great ideas stall. Led by Ian Grant, Innovation Commercialization Manager at Johns Hopkins Healthcare Solutions, this seminar breaks down how to move from vague audiences to clearly defined customers you can reach.
Attendees will leave with practical frameworks they can apply immediately to strengthen product-market fit, sharpen messaging, and make smarter commercialization decisions earlier.
Participants will gain guidance on how to:
Define an initial target market rooted in real customer needs
Build actionable customer personas
Assess practical ways to reach and engage target customers
Ian Grant, MPH
Johns Hopkins Healthcare Solutions (JHHS)
SEMINAR SPEAKER
Ian is the Innovation Commercialization Manager at Johns Hopkins HealthCare Solutions, where he partners with inventors to commercialize evidence-based, high-impact population health solutions that generate alternative revenue for Johns Hopkins and entrepreneurial departments within the institution.
Ian’s work leverages expertise in population health and health policy, along with experience developing and deploying population-based initiatives in urban and rural communities. Ian has coordinated community- and clinic-based interventions designed to activate patients and address chronic conditions.
February 5, 2026 | 12:00 PM-1:00 PM
In-Person Attendance: JHTV - 1812 Ashland Ave, Baltimore, MD 21205
(lunch will be provided to those attending in person)
Virtual Attendance: Zoom (a link will be provided upon registration)