Foot traffic isn't won with square footage anymore — it's won with experience. At the 12th annual Entertainment Experience Evolution conference, the leaders in retail entertainment share what’s new in experience-driven retail and what’s possible for tomorrow’s destinations.
Over two days, EEE explores the venues, concepts, and partnerships that turn shopping centers, mixed-use developments, and standalone sites into places worth visiting. Developers, operators, lenders and executives behind the concepts will share candid conversations on what's driving revenue and foot traffic — and what’s not working anymore.
- Date: March 8-10, 2027
- Venue: Sheraton Universal Hotel - Universal City (Los Angeles)
- Produced by Shopping Center Business magazine and InterFace Conference Group.
People who attended EEE in the past share why it is a must-attend conference for executives in retail entertainment:
Who's in the Room?
- Entertainment and dining operators.
- Retail developers and owners.
- Economic development professionals.
- Investors and lenders.
- Architects, designers, and general contractors.
If you build, finance, or program experiential retail, Entertainment Experience Evolution is where you’ll meet the people you want to work with.
Why Attend?
- Hear from the operators building these concepts — not just consultants theorizing about them
- See the technology and design generating real foot traffic today
- Build relationships across entertainment, F&B, and retail — the deals in this space rarely happen in one lane
- Leave with a clearer read on where the market is heading, not just where it's been
On the Agenda
Next-gen entertainment and competitive socializing concepts
Restaurant innovation and F&B as an anchor draw
Technology that deepens engagement (and pays for itself)
Brand storytelling that turns visitors into repeat customers
Mixed-use and hybrid development strategies
Where location-based entertainment is headed next
Getting the landlord-operator-designer relationship right
Speaking, Sponsorship & Exhibiting Opportunities
Jerry France
CEO
404-832-8262 x111
jerry@francemediainc.com
Scott France
President
404-832-8262 x108
scott@francemediainc.com
Registration and Conference Logistics Information
What Past Attendees Say:
"The composition of the of the attendee list is valuable. The [2026] panel sessions, speakers and exhibitors included many people that I had not crossed paths with before at other events."
— Jason Wistreich, Associate Managing Principal, JKRP Architects
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"EEE is a powerful specialized event where you can listen and meet with a wide variety of entertainment professionals."
— Max Talpalar, Principal, Capricorn Retail Advisors
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"I am always excited to see and hear about new entertainment concepts and renew discussions while networking at EEE."
— Phil Zacheretti, President & CEO, Phoenix Theatres Entertainment
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“EEE is a fantastic, rapid-fire conference that packs an incredible amount of information, new concepts and dynamic discussions into a short amount of time. I will definitely return."
— Jeff Rabbitt, Partner at AO Architects
“EEE is a ‘must attend’ conference for anyone in the family entertainment/competitive socializing space.”
— TJ Schier, CEO & Founder, SmashSwing Immersive
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“As a first-time attendee, I was blown away. I thoroughly enjoyed the speakers, topics, and incredible videos highlighting the future of entertainment.”
— Linda Hinojos, Economic Development Analyst, City of Chino
Entertainment Experience Evolution is produced by France Media Inc., publisher of Shopping Center Business magazine — the nation’s only business publication dedicated to the retail real estate industry.