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From Search to Suggestion: Positioning Your Brand for AI-Powered Discovery
As consumer behavior shifts from traditional search to generative AI tools, the way people discover brands is undergoing a fundamental transformation. These AI engines are quickly becoming the new front door to the customer journey—summarizing, recommending, and shaping perceptions in ways that brands can no longer ignore.
In this webinar, we’ll explore:
- The emerging discipline of Generative Engine Optimization (GEO) and why it's becoming essential for marketing, SEO, and content teams.
- How AI is reshaping brand visibility, what content LLMs prefer, and how companies can stay ahead.
- How Adobe LLM Optimizer, our newest agentic application, can enable your brand to continuously optimize for these AI channels.
Whether you lead digital strategy, content marketing, or brand initiatives, this session will provide the context, urgency, and tools you need to shape your presence—and thrive—in the AI-first era.