Avoiding Copyright Infringement in your Marketing & Communications

This session provides an overview of the most common ways people get sued when using the creative works of others (images, designs, marks) in their marketing, communications, building their web site and using social media, and how to avoid those mistakes. The session begins with an overview of copyright law and the rights created by that law. It then details common ways an organization ends up using copyrighted works improperly, which creates liability. Finally, it covers alternatives that do not create liability but still get the desired business result. These alternatives include finding sources that provide licenses consistent with your intended uses, creating the work yourself, and learning how to provide proper attribution to the copyright holder.