Kyle Scheele has been called "the patron saint of crazy ideas".

Whether he's having a Viking funeral for the regrets of 21,000 people, hosting the world's first fake marathon, or gaining a million TikTok followers in just 25 hours, Kyle is always on the lookout for crazy ideas that produce wildly outsized outcomes. Over the last decade, his projects have been featured in outlets like Fast Company, WIRED, The Washington Post, Yahoo!, BuzzFeed, UpWorthy, Goalcast, and more. His videos have been viewed over 250 million times, and he has spoken to hundreds of thousands of audience members across the United States. 

More than anything, Kyle hopes that his story can inspire others to chase their own crazy ideas and become the people they were meant to be.

Michelle S. Giuda is the CEO of the Krach Institute for Tech Diplomacy at Purdue, a global leader in advancing trusted technology.

With a distinguished background in geopolitical strategy, she previously served as Executive Vice President at Weber Shandwick and as Assistant Secretary of State for Global Public Affairs, where she led the largest State Department restructuring in two decades. Giuda also holds key advisory roles, including her appointment to the International Broadcast Advisory Board of the U.S. Agency for Global Media. Recognized for her innovation and leadership, she was named to Ad Age’s 40 Under 40 and PRovoke Media's Innovator 25 lists. A former NCAA champion, Giuda holds a Master’s in Political Management from George Washington University and a B.A. from UCLA.

When you attend a SIG summit you'll engage in interactive sessions that provide hands-on learning experiences from expert presenters, while also gaining valuable insights from fellow attendees. You'll discover how others have successfully tackled the same challenges you're facing, with a focus on the latest industry trends, strategic initiatives, and operational best practices. You'll also take part in unparalleled networking opportunities, crafted so that you can make meaningful connections with industry leaders and peers.

But don't take it from us, hear Achim Voermanek, Elissa Ouyang, and Michael Van Keulen share their top reasons for attending!