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In this interactive, hands-on workshop led by Holly Zoba, attendees will learn how to apply AI to the real work of hotel sales, marketing, and revenue. Participants will build practical tools they can begin using immediately to support account planning, prospecting, market research, content creation, and sales preparation.
This is a hands-on workshop. Attendees must bring a laptop and be ready to build.
This session isn't about replacing hotel commercial teams with AI. It's about replacing the repetitive tasks that keep professionals from doing their best work. Attendees will leave with practical prompts, templates, and their own custom AI assistant that can immediately support stronger commercial performance.
Learning Outcomes
• Understand the fundamentals of Generative AI and where it can (and cannot) support hotel commercial teams.
• Write prompts using a simple, repeatable framework that consistently produces better results.
• Research markets, companies, and meeting planners in minutes instead of hours.
• Create Ideal Customer Profiles (ICPs) and buyer personas.
• Prepare for sales calls with AI-generated account research, talking points, and discovery questions.
• Draft personalized prospecting emails, follow-up messages, and voicemail scripts.
• Generate professional-quality marketing content and images.
• Build a custom AI assistant to support day-to-day commercial work.
Cost
HSMAI Hawaii Member: $75
Non-Member: $95
Parking is available at Outrigger Reef Waikiki Beach Resort for $15.
Team Bundle Rate
Bring your team! Register as a group of up to four attendees and save. HSMAI Hawaii members receive a $40 discount on team registrations, while non-members receive a $30 discount.
Meet our Instructor
Holly Zoba is the cofounder of hotelBschool.com, a website that provides training around the business of hotels. Holly is the architect of several sales, AI and marketing programs featured on the site and has curated several more courses from other industry experts in revenue management, technology and hotel real estate.
Holly began her career with Hospitality Partners where she spent 10 years as the VP of sales and marketing. She spent several years as the SVP of Hospitality with Signature Worldwide Training where she learned to execute the principles of adult learning and developed training programs for multiple hotel brands, Smith Travel Research and Caesar’s Entertainment.
Prior to launching her own training company, Holly became a full stack web application developer (MERN stack) because she wanted to understand how this digital technology actually worked!
She is a past chair of the HSMAI Marketing Advisory Board and the coauthor of the Certified Hotel Digital Marketers study guide and certification since its launch in 2012. She just completed the 7th update for 2025.
A frequent industry author and speaker on sales, marketing and AI, she is also a recipient of the Top 25 Most Extraordinary Minds in Sales and Marketing for her work on advocacy marketing.