Competitive Intelligence in Product Development

Consider any successful product or service and it is highly likely its benefits and differentiation were informed by competitive intelligence. Without it, the product or service may fail and soon disappear from the shelf. Competitive intelligence can literally make that much of a difference. This 90-minute, accredited training course will introduce the discipline of Competitive Intelligence and its process. Through its use, organizations can learn more about their buyers, suppliers, competitors’ products, resources, and strategies which, in turn, can improve products and services under development. Competitive intelligence informs product development.