2027 Aer Lingus Roadshow

Join VISIT FLORIDA at the 2027 Aer Lingus Taste of America Roadshow, taking place across Belfast, Dublin, Galway and Cork from 22-25 February 2027. The roadshow provides a valuable opportunity to connect directly with Irish travel agents and tour operators, build relationships, increase destination awareness and drive future sales across this important market. Since the roadshow's launch, VISIT FLORIDA has been a regular participant, recognising the strength of the Irish market and the value of face-to-face engagement with the trade. For 2027, we are pleased to extend the opportunity to a maximum of four Florida Partners to join us and represent the Sunshine State alongside VISIT FLORIDA. Across four events, partners will have the opportunity to engage with an average audience of 250 travel agents and tour operators through a series of networking and workshop-style sessions designed to increase product knowledge, strengthen commercial relationships and drive future bookings. This is an excellent platform to showcase your destination, attraction or tourism business to one of Florida's most important European source markets. Demand for participation continues to grow and spaces are limited. Places will be allocated on a first-come, first-served basis, with a maximum of four Florida Partners joining VISIT FLORIDA in 2027.