The next POI Certified Collaborative Marketer (CCM)™Executive Certification Program is on December 17, 2026.

The Promotion Optimization Institute (POI), in partnership with Dr. John L. Stanton at St. Joseph’s University offers an educational program leading to a certificate as a Certified Collaborative Marketer (CCM)™. The Certified Collaborative Marketer (CCM)™, Executive Certification Program is specifically designed to develop the skills of current and future leaders in retail and consumer packaged goods – CPG industries. To succeed in business, individuals must be able to see beyond their own functional area and understand how the organization and trading partner relationship operates as a whole.

During this 6-month self-directed program, expert faculty teach participants the key management levers that drive organizational success. The program begins by exploring how organizations develop and implement strategy. Then, core functional areas of business are explored –from sales to marketing, to supply chain and finance –providing candidates with a complete understanding of each function and how it contributes to trading partner collaboration success.

CCM training will teach you the techniques, tools and approach for analyzing and building effective sales, marketing, and merchandising strategies (including analytics and the enabling IT) to propel your organization and your career forward. Throughout the 6-month program, you will discover exceptional opportunities for broadening your perspective, collaborating with a group of retailer and manufacturer peers and analyzing the commercial capabilities and activities that Are best-in-class, and in your company. Ultimately, you will attain advanced competencies from creating improved strategies, and approach for building, executing, and analyzing cost effective marketing, pricing, promotions, sales and merchandising that you’ll implement jointly with trading partners and your company.

Perhaps the most appealing aspect of the CCM program is its convenience and flexibility. This 6-month program allows busy professionals to take advantage of the various learning formats at their desks. Virtual orientation and Collaborative Marketing exercises are held in a virtual setting.

Certification in Collaborative Marketing

Now you can earn industry-recognized certification through the leader in Collaborative Marketing education! You'll enjoy instant recognition, credibility and respect for your new credentials, which are the only collaborative certifications offered online. Plus, you'll get immediate pass/fail results after the final exam. Earning your CCM Certification validates your commitment to retailer/manufacturer collaboration, increases your earning potential, and offers you and your company a competitive advantage in the workplace. Enroll here or Contact Joanie Malin at POI jmalin@p-o-i.org.

Roles that are considered as candidates for the CCM Program

· CPG Sales/Mktg.

· Category Mgt.

· Supply Chain Management

· -Trade Marketing -Sales Finance

· -Brand Marketing

· -S&OP (Demand Planning)

· -Retail Marketing -Retail Advertising

· -Purchasing

· -Retail Category Management

· -Retail Marketing

· -Loyalty and Analytics

· -Retail Merchandising

· -Pricing

· Revenue Growth Management

Achieving the CCM demonstrates your professional expertise in planning, executing, analysis, shopper insights, leadership, and decision support – essential skills sought after by successful CPG/Retail executive team leaders.

PRACTICAL RELEVANCE & INDUSTRY ENGAGEMENT

The CCM offers the critical knowledge, skills, and abilities needed to collaborate both internally and with trading partners effectively, to effectively compete in today's complex CPG/Retail environment. The POI Education Advisory Board members are successfully leading the way in key leadership roles at top companies from CPG, Retail, and solutions providers around the world. 

WHERE – Fully virtual via Zoom in conjunction with:
St. Joseph's University
5600 City Avenue
Philadelphia, PA 19131

ENROLL NOW

With a few simple clicks, you could be on your way to earning your Certificate in Collaborative Marketing (CCM)™ online with the Promotion Optimization Institute (POI), and John Stanton at Saint Joseph’s University. 

As a Certified Collaborative Marketer, you can enjoy greater contributions to your company, career advancement, and a sense of accomplishment. 

Click the Enroll Now button above to enroll in the POI Certified Collaborative Marketer which includes online materials, collaborative case studies, and building relationships with trading partners.