Boost Your Bank's Marketing Strategies
Designed exclusively for bank marketing professionals, the GBA Marketing Peer Group is a day of learning, sharing and networking that will elevate your bank's marketing strategies. You’ll share insights, strategies and challenges in the ever-evolving world of financial marketing. Don’t miss this opportunity to gain fresh perspectives on your bank marketing role and build valuable connections within the industry.
Special Session - "Customer Communications: When the Message is Urgent or Challenging"
Presented by Lori Tucker, Chief Experience Officer, United Bank
Bank marketing professionals are regularly faced with communication tasks that are of a critical nature, whether it’s alerting customers to a new fraud trend or communicating an unexpected outage in bank services. How do you get your message out front among all the noise in our digital-saturated culture? And what about those customers who aren’t engaged with digital platforms? Lori will share her experiences and lessons learned, including how the bank uses its various channels to bring messages to the forefront for awareness and necessary action.
Who Should Attend?
Bank marketing officers, marketing personnel and anyone with marketing responsibilities within a bank.
Registration includes lunch!
Convenient Location
Our peer group meeting will be held at Idle Hour Golf & Country Club in Macon—a central and easily accessible location for bank marketers across Georgia. Whether you’re coming from Atlanta, South Georgia or anywhere in between, this venue makes it simple to connect with peers without the hassle of extensive travel.
Guided by Bankers, Strengthened by Peers
Lori Tucker, Chief Experience Officer at United Bank, will present customer communication best practices when the message is urgent or challenging. Then roundtable discussion will be led by Beth James, Vice President and Marketing Director at Queensborough National Bank & Trust Company.
Network Expansion
Expand your network and connect with marketing peers from across the state. You’ll be able to share experiences, exchange solutions and discuss common challenges. Registrants will have the opportunity to submit hot topics to discuss during the roundtable discussion, ensuring the conversations are relevant to your bank's needs.
Support This Event!
Join this peer group as a sponsor.
GBA events are made possible through the generous sponsorship of eligible GBA Associate Members and Strategic Partners. Contact Aimee Corcoran to sign up.