Join the President & CEO of the Kentucky Travel Industry Association for an executive-level look at the current state of Kentucky's tourism, meetings, events, and hospitality industries. This session will explore emerging trends, economic drivers, workforce challenges, evolving traveler and attendee expectations, and legislative and advocacy priorities,  Attendees will gain insights into how industry leaders are responding to market changes and learn strategies for positioning their organizations and destinations for long-term success in an increasingly dynamic environment.

Grounded in current industry data, economic impact, and statewide perspectives, this presentation will provide both a retrospective look at recent performance and a forward-looking view of opportunities that will shape Kentucky's visitor economy in the years ahead.