Summary - Mobility-as-a-Service (MaaS) Europe 2023

Mobility-as-a-Service (MaaS) is being deployed as a means to integrate mobility options. The spotlight is on the integration of public transit with new mobility services including ride-sharing, car-sharing, ride-hailing, micro-mobility, bike-sharing and on-demand mobility services.

Demographic trends, urban living, access to technology and Wi-Fi, changes in vehicle driving and ownership preference, awareness of climate change and sustainable transport options, new transport service providers and so on are driving this deployment of MaaS.

Contactless fare payment systems (such as mobiles, EMVs, wallets and smartcards) are playing an important role in the integration of various transit options under MaaS. Several projects are already underway to achieve integration of public transport, private mobility services and retail through contactless ticketing solutions. Further, several ride-hailing service providers are also extending offerings such as shared car services, e-scooters, and bike-sharing in their apps and are re-branding themselves as mobility platforms.

That said, there are concerns about data sharing and privacy. There are also questions regarding who should drive the integration of mobility options and value-added services – a private integrator or the transit agency. The growth of MaaS in Europe will require careful planning, the development of policy and regulatory frameworks, the use of innovative fare payment models, coordination amongst private and public transport players, stakeholder buy-in, and a shift in thinking, from viewing it as an app-based solution to a policy-based solution.

Overall, MaaS, with its offering of a ‘touchless’ payment experience and a customer-centric mobility solution that is multi-modal, accessible, equitable, and sustainable, is expected to play a key role in the way mobility is consumed in the future.

To discuss these developments and issues, exchange ideas, and showcase new technologies and innovations, Global Mass Transit is organizing the second conference on ‘Mobility-as-a-Service (MaaS) in Europe’ on October 19-20, 2023 at the Amsterdam Marriott Hotel.

The mission of the conference is to discuss the experience so far in the deployment of MaaS solutions, PTA/PTO perspective on MaaS, benefits and challenges, emerging trends, recent developments, business and service models, and the way forward for MaaS in Europe. The conference will also highlight new technologies, solutions and opportunities in MaaS.

The conference will bring together experts from leading public transport authorities (PTAs), public transport operators (PTOs), taxi fleet operators, ride-hailing and ride-sharing service providers, micro-mobility providers, local and city governments/authorities, solution providers, system integrators, fleet management software providers, technology platform suppliers, car-leasing and renting service providers, fare collection system suppliers, ticketing infrastructure providers, investors, consultants, ICT infrastructure providers, insurance companies, regulatory organisations, R&D institutes, and academic institutions. They will present their perspective, share lessons learned from previous projects and offer possible solutions.

The conference will have 12 sessions with a wide range of international experts providing valuable insights and actionable advice. The agenda will cover the plans of cities to deploy MaaS in Europe. It will also highlight the latest technological developments and solutions to improve the customer experience.

The conference will also help understand the role governments, PTAs, PTOs, private players, and investors can play in deploying a successful MaaS scheme in a city or region. Besides, it will provide insights into the offerings of leading MaaS suppliers, ICT infrastructure providers and technology platform suppliers.

There will be a dedicated session on the experiences of leading PTAs in the deployment of MaaS. This will provide an opportunity to learn how to deploy MaaS through stakeholder coordination.

Experience so far, lessons learned, best practices
European Commission’s role in the implementation of MaaS
Deployment of MaaS and benefits to users and PTAs
Preconditions to a successful deployment of MaaS solutions
Role of PTAs/PTOs in the adoption of MaaS
Key emerging trends, case studies and future outlook
Transitioning from trials and pilots to full operations across the city
Future plans of the European cities
Role of transportation providers, software providers and infrastructure managers
Business models and market uptake strategies
Integrating public transit with taxis, car-sharing schemes and new mobility solutions
Pricing of MaaS solutions
Data generation, data sharing, data analysis and privacy
Impact on transit ticketing and fare collection systems
Role of account-based ticketing (ABT) and open payments in the growth of MaaS
Open ecosystem approach to MaaS
Impact of MaaS on ridership, capacity, revenues and farebox collection
Mutually beneficial partnerships between transit agencies and the private sector
Cost-effectiveness, flexibility, and sustainability of integrated mobility services
Mobility super apps