Summary - 36th Annual NTDA Convention

The National Trailer Dealers Association (NTDA) will host its 36th Annual Convention Oct. 14–16, 2026 at the Sawgrass Marriott Golf Resort & Spa in Ponte Vedra Beach, Florida. The resort is a short distance from Jacksonville International Airport.

The event is more than a convention — it’s where partnerships are built, ideas are shared, and the future of the trailer industry takes shape.

REGISTRATION & HOUSING

Use this site to register online for the much-anticipated in-person Convention, dedicated to bringing together the best of the best in the semi-trailer industry.

A link to housing reservations will appear on your Convention Registration Confirmation.

The resort showcases TPC Sawgrass, home of the PGA TOUR’s THE PLAYERS Championship. Other highlights include nearby pickleball courts, sparkling pools, and pampering treatments at the Sawgrass Spa. The resort recently updated its ballrooms and rebuilt its oceanfront Cabana Beach Club, offering access to miles of pristine beach, watersports, and oceanside dining.

NETWORKING

Join colleagues and new friends for this three-day learning and networking event. Share ideas with top dealers about how to grow your business. Reconnect with your business contacts and build your network of trailer dealers, leading OEMs, component manufacturers, and industry services providers.

EDUCATIONAL SESSIONS

The Association welcomes Colonel Nicole Malachowski (USAF, Retired) as this year’s dynamic keynote presenter on Thursday, Oct. 15, 2026. Colonel Malachowski is a retired U.S. Air Force fighter pilot, combat veteran, and trailblazer.

The General Session on Thursday, Oct. 15, 2026, which serves as the Association’s Annual Meeting, will kick off with a presentation by NTDA Chairperson of the Board Heather Wilson.

The session will also feature “Build a Dealership People Never Want to Leave,” presented by Allen Phibbs, Director of Education at KEA Advisors. In addition, attendees will gain insights from an economic overview presented by Michael Zimm, Senior Industry Analyst at BMO. Hear from a Fleet Panel Discussion focused on the trailer industry outlook for 2027, challenges facing the industry, and more.

The Convention will also feature concurrent sessions, including “Winning the Talent War: How to Attract and Keep the Best Talent in the Up-and-Coming Generation,” presented by Jeff Butler. Allen Phibbs will follow up his General Session presentation with a concurrent session titled, “Most Critical Attributes to Maximizing Personnel Performance and Operating Results.” The popular “Dealer Big Ideas” session, first introduced in 2023, will return to help dealers improve productivity, efficiency, and profitability.

Dealers interested in delivering a five-minute presentation should contact NTDA President Gwen Brown at (810) 229-5960 or email gwen@ntda.org.

EXHIBITION

The annual Exhibition and Luncheon on Thursday, Oct. 15, will feature 80 displays showcasing new products and innovations, finance options, and more.

GOLF TOURNAMENT

As always, the annual Golf Tournament draws a sizable attendance. This year’s tournament will take place Friday, Oct. 16, 2026, at TPC Sawgrass, the stunning home of the PGA TOUR. TPC Sawgrass features two renowned 18-hole championship courses designed by Pete Dye: THE PLAYERS Stadium Course (home to THE PLAYERS Championship) and Dye’s Valley Course. Both courses are open to the public and offer a premier PGA TOUR experience with challenging, scenic layouts. The Tournament serves as a fundraiser for the National Trailer Dealers Foundation, a 501(c)(3) nonprofit organization.