Minneapolis, MN  |  February 25–27, 2027

WELCOME TO FROSTBIKE!

Frostbike is a high impact bike industry event that connects hundreds of retailers, supplier brands, and thought leaders via a product expo, networking, and education seminars at Q headquarters in Minneapolis.

Open to all Q retailers, the event promises in-depth access to the industry’s leading brands, compelling new products, business education, and in-person networking with peers, brand representatives, and Q staff.

This year’s theme “Take the Lane” empowers and calls on all members of the bike industry—retailers, suppliers, non-profits, Q staff, and beyond—to step up, show up, and engage with the challenges and opportunities of a rapidly evolving market.

Frostbike programming will challenge participants to share their strengths and expertise while also embracing opportunities for growth. Explore new products through hands-on access from the industry’s leading and emerging brands at the expo. Learn new ways to drive your business through educational sessions designed for today’s evolving retail landscape. Attendees can expect to take with them actionable business insights tailored to support growth and adaptability.

Registration will open October 27.

THANKS TO OUR SPONSORS

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Supporting Sponsors