It has been two years since we last gathered, and while we have been hard at work building a stronger, more resilient foundation for sustainable growth it is time to bring everyone back together. The wait is finally over! The 2026 Ellie National Franchise Conference is officially back, and this years' experience is built for you, by you. Join your franchisee and clinic director peers for an unforgettable event designed to showcase where we’ve been, celebrate where we are, and chart the bold path toward where we are going together as a brand.
This is not just another meeting on your calendar—it is your chance to step away from the daily grind to CONNECT, COLLABORATE, and CELEBRATE with your peers. Packed with inspiring franchisee and clinic director panels, actionable operational breakouts, and endless opportunities to connect with peers and vendor partners, this conference is designed to reignite your passion and equip you for what's next. Do not miss out on shaping our collective future—register today and secure your spot!
Preliminary Agenda
Times listed are in Central Standard time. More details will be added closer to the conference dates.
General sessions and breakout sessions are intended for Full Conference Attendees only.
Sunday, November 1
Details
Location
12:00 PM - 2:00 PM
Registration Desk
Location to be Announced
2:00 PM - 3:00 PM
Opening General Session
Diamond Ballroom DE
3:00 PM - 4:00 PM
Performance and Profitability
Diamond Ballroom DE
4:00 PM - 6:00 PM
Welcome Reception
Location to be Announced
Monday, November 2
Details
Location
7:00 AM
Registration Desk
Location to be Announced
7:00 AM - 8:30 AM
Breakfast and Vendor Fair
Diamond Ballroom DE
8:30 AM - 9:00 AM
Day 2 Kick-Off Session
Diamond Ballroom DE
8:30 AM - 9:00 AM
Ellie 2.0 - Clinician Profiles and Personas
Diamond Ballroom DE
10:00 AM - 12:00 PM
Breakout Sessions:
Ellie 2.0 - Maximizing Clinician Productivity
Ellie 2.0 - Reducing Cancellations and No Shows
Location to be Announced
Location to be Announced
12:00 PM - 1:00 PM
Lunch and Vendor Fair
Diamond Ballroom DE
1:00 PM - 2:30 PM
Breakout Sessions:
Local Digital Marketing Management
Community Outreach Strategies & Best Practices
Location to be Announced
Location to be Announced
2:30 PM - 3:30 PM
Keynote Speaker
Diamond Ballroom DE
3:30 PM - 5:00 PM
Breakout Sessions:
Payer Mix Strategies
Understanding Key Universal Payers
Add-on Code Optimization
Location to be Announced
Location to be Announced
Location to be Announced
6:00 PM - 8:00 PM
Dinner and Recognition Banquet
Location to be Announced
Tuesday, November 3
Details
Location
7:00 AM - 8:30 AM
Breakfast and Vendor Fair
Location to be Announced
8:30 AM - 9:00 AM
Day 3 Kick-Off Session
Diamond Ballroom DE
9:00 AM - 10:00 AM
Diamond Sponsor Presentation
Diamond Ballroom DE
10:00 AM - 11:00 AM
Breakout Sessions:
Multi-Unit Clinic Growth Strategy
Multi-Unit Clinic Management
Location to be Announced
Location to be Announced
11:00 AM - 12:00 PM
Breakout Sessions:
Exit Strategy Preparation & Valuation
Clinic Culture Toolkit
Location to be Announced
Location to be Announced
12:00 PM - 1:00 PM
Lunch and Vendor Fair
Diamond Ballroom DE
1:00 PM - 2:00 PM
Breakout Sessions:
Clinical Outcomes & Data - Practical Application
Clinical Use of AI
Location to be Announced
Location to be Announced
2:00 PM - 2:30 PM
Closing Session
Diamond Ballroom DE
Agenda is subject to change
Hotel & Transportation
The conference will be held at the JW Marriott Minneapolis Mall of America, conveniently connected to Mall of America with direct access to shopping, dining, and entertainment. The hotel is also located near several of the Twin Cities' top attractions, including U.S. Bank Stadium, Xcel Energy Center, and Nickelodeon Universe.
Guests can enjoy on-site dining at Cedar + Stone, Urban Table, along with amenities including a heated indoor pool, a modern fitness center, and comfortable guest rooms featuring premium bedding and floor-to-ceiling windows.
Check-in time: 4:00 PM CT
Check-out time: 12:00 PM CT
Hotel Address:
JW Marriott Minneapolis Mall of America
2141 Lindau Lane
Bloomington, MN 55425
To fulfill our contractual requirements, all attendees attending this conference are expected to stay at the JW Marriott Mall of America.
The cutoff date to reserve at the special group rate is Friday October 9th at 5PM CT.
You may also reserve rooms by calling 612-615-0100 and asking for the Ellie Mental Health Minneapolis Room Block rate.
Airfare
The closest airport to the JW Marriott Mall of America in Bloomington, MN is the Minneapolis-Saint Paul International Airport (MSP). Attendees are expected to book their own airfare.
Ground Transportation
The JW Marriott Mall of America is about 4 miles (~6 minutes) from the Minneapolis-Saint Paul International Airport (MSP). You will be responsible for arranging your own transportation to the hotel. We suggest using a rideshare service such as Lyft or Uber, or the METRO.
Need Help?
We've got you covered.
Sponsorship
Jesse Leuer
Registration & Hotel
Registration Team
All Other Questions
Ellie Mental Health