The 2025 State of B2B Content Consumption: What’s Changing, What’s Working, and What You Need to Do Now

Good news! B2B buyers are consuming more content than ever. The bad news? They’re also taking longer to act. How do you capture their attention, nurture them effectively, and turn insights into revenue in 2025?

We’ll show you how in this webinar.

NetLine’s latest State of B2B Content Consumption and Demand Report uncovers new insights, including:

· 7.9 million first-party leads delivered in 2024—a record-breaking 27% YoY surge.

· The Consumption Gap widened by 7+ hours—buyers are slowing down, so your follow-up strategy needs to speed up.

· Playbooks drive the highest purchase intent—115% more likely to signal a buying decision.

· C-suite engagement jumped 27% YoY—but earning their attention (and keeping it) is a different challenge.

So, what does that mean for you? Stop guessing. Start optimizing.

Here’s what you’ll learn:

· Which content formats actually drive the most action (Hint: eBooks = 53% of demand, but Playbooks = greater purchase intent).

· How to work with (not against) the Consumption Gap—your leads are moving slower, so your nurture and follow-up game needs to be sharper.

· How to spot high-intent buyers faster, so your team spends less time chasing and more time closing.

· How marketing and sales can win together, using data to personalize outreach, re-engage leads, and close deals.

This isn’t theory—this is the real data, the real trends, and the real strategies you need to dominate 2025. Register now, because if you’re not using these insights, your competitors will be