Sorry! This page doesn't exist anymore
Interested in attending our upcoming events? Reach out to us to get more information.
Harnessing Chaos: Overcome Viewership Fragmentation To Reach Your Audience
This free event is now available for on-demand registration and access through March 12, 2025. Once registered, the on-demand content will become available.
Today’s multiscreen landscape is a quagmire for marketers. The constant churn and overwhelming choice of where to spend time viewing content are making it difficult for campaigns to reach a critical mass of consumers. By focusing on outcomes, following data, and reaching audiences where they spend their time, you can harness the chaos.
Join us as Michelle Aragon, VP of Brand Marketing and Strategy at Spectrum Reach shares insights on how to take advantage of viewer fragmentation making your advertising more effective and efficient.
What you will learn:
- How to simplify Multiscreen TV and go where audiences are watching.
- What is the future of traditional and streaming TV advertising.
- Why data matters.
- Why share of viewing matters.