Packaging Design: Designing a Package to Maximize Product Impact

A package can mean the difference between proper dosing or failure to follow a drug regimen. It can build product loyalty or drive a user to switch to a different offering. It can also mean profitable manufacturing or a cost of goods headache. At the conclusion of this 90-minute accredited training you will understand the range of packaging features that can be considered in product development as well as approaches to determine which features are appropriate for your product. We will review the wide range of dispensing formats available, the importance of creating a user experience mindset, and the keys to creating a smooth commercialization strategy.