Connection is at the heart of today’s student experience—and it increasingly begins online. Social media, TikTok trends, and AI-powered tools are reshaping how students find, choose, and engage with colleges. This session bridges the critical—but often siloed—worlds of social media strategy, student engagement, and website search.
Dr. Josie Ahlquist will highlight how authentic digital leadership fosters trust, belonging, and connection with today’s digital generation. She’ll share practical strategies for student engagement that move beyond posting for attention to creating purposeful digital pathways that strengthen community on-and offline.
Jeff Dillon will connect the dots to the often-overlooked “digital front door” of your institution: your website. Discover how AI-powered site search improves how students find essential resources (from admissions deadlines to mental health support) and how the insights generated reveal what students truly need. These discoveries give leaders across marketing, enrollment, and student engagement the ability to respond with clarity, speed, and confidence.
